Circus Showmanship 101: Timeless Advice

"Don't over look the big 'if'. There is little doubt that shows will do an excellent business if they have real entertainment to offer, present it in a showmanlike manner, give the shows the proper exploitation, and keep faith with the public. Unless they are prepared to do those things, they might as well stay in the barn. It will save 'em money."

From The Billboard
March 28, 1931.